At just 23 years old, Ethan Williams has built a strong reputation as a sharp, results-driven negotiator with a deep understanding of value and deal structure. His journey began early—launching a successful landscaping business at the age of 12—where he quickly developed skills in operations, equipment purchasing, and contract negotiation.

Ethan’s entrepreneurial drive led him to buying and selling a wide range of vehicles and equipment, including cars, trucks, motorcycles, trailers, and heavy machinery. With over 50+ personal deals under his belt, Ethan has mastered the art of finding value and negotiating favorable terms in virtually every type of transaction.

After gaining hands-on experience in business, Ethan served as a police officer, where he honed his ability to stay calm under pressure, read people quickly, and assess situations effectively—skills that now fuel his negotiation success.

Through Realistic Negotiation, Ethan now combines his background in business, law enforcement, and the automotive world to help clients secure the best possible deals while saving time, money, and stress.

He has personally bought and sold a wide variety of high-value assets, including:

• 2005 Peterbilt 379 semi-truck

• 2017 Ford F-350 Platinum, fully loaded

• 2014 Audi RS7 and 2016 Mustang GT350

• Ducati Supersport S and BMW S1000RR motorcycles

• JCB Teleskid, JCB 35 Mini Excavator, and multiple trailers

Ethan also brings hands-on knowledge of dealership operations, having been involved in nearly every aspect of the car business—from purchasing and trade-in valuation to financing, F&I, and back-end structures. This behind-the-scenes experience gives him a strategic edge that most negotiators lack.

Whether you're buying your first car or acquiring a fleet of heavy equipment, Ethan's expertise ensures you get the best deal possible—with confidence and clarity.